We live in a digital world and it is changing the rules of customer engagement. Personal devices mean we expect instant, easy digital access to anything we want, need or are merely curious about.
We formulate an opinion about a business in a lightning eight seconds based on its website and the experience it gives us. For insurance customers whose primary experience of their insurer’s website could be to file a claim, this opinion will focus on the claims process.
Speed = satisfaction (and not just for sports car lovers!)
Fancy a cuppa? How do you take it? Digital?
Are point solutions INCREASING complexity for insurers?