In the book Sapiens, Yuval Noah Harari says: "Once people get used to a certain luxury, they take it for granted. Then they begin to count on it. Finally they reach a point where they can’t live without it."
Innovation drives expectation and expectation drives behaviour.
Wise words that insurers should reflect on as competition, regulation and increasing information transparency applies new pressures on them to change. Full digital claims experiences remain a luxury in the world’s insurance market but the challenge will come when consumers who count on digital experiences in other areas of their lives begin to edit their choices of insurer accordingly.
The rise of digital retail - which goes hand in hand with same-day delivery and real-time updates on progress - has forever changed people's interactions with shopping. Inevitably, it is also changing their expectations of many other necessary interactions in their lives . Groceries, clothes and white goods are there already. Banking transformation has been turbocharged by the rise of the tech challenger banks. Health and fitness are well underway. But insurance? A slow start at best but the point where customers can't live without retail-type digital interactions is getting close.
Innovation in one area of life drives expectations in others. The lessons are clear in the history of science and commerce.
The UK tech company and no-code digital claims pioneer, 360Globalnet, has completed digital claims transformation for insurers around the world including a surge as COVID-19 changed everything in April 2020.
We believe a digital claim has a number of key hallmarks.
First, customers can report their claim online, uploading any photo, video or file to support it via any device. Second, once received the claim is triaged, rules and workflow automation are triggered with supply chains orchestrated automatically only needing human involvement where real value is added. Finally, all parties to the claim receive updates at each and every stage in real time. From the customer to the broker to the insurer, loss adjuster and repairer... all knitted together digitally within a single 'record of the truth'.
An inevitable rise in digital experiences throughout our lives means expectations are higher and the timescales attached to them shorter. Insurers hoping to thrive in a fiercely competitive market must rise to them. Soon, customers will begin to exercise their choices based on companies' ability to meet the service they expect, rather than just hope for.
360Globalnet's goal is to assist them in the simplest and most cost-effective way to transform because only insurers with truly digital capabilities will reap the advantages.
More information on our award winning digital claims platform, 360SiteView, can be found here.
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